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\ \ June 10, 2026\ \ WWD: Tech Tuesday: Aptean Names CMO, Novi Reveals ChatGPT Source Preferences\ \ Read more\ \ In The News
\ \ February 19, 2026\ \ Reuters: Novi Co-founder and CEO, Kimberly Shenk Weighs In on ChatGPT Ads\ \ Read more\ \ In The News
\ \ January 13, 2026\ \ Forbes: Novi Helps Brands And Retailers Build Trust With Consumers\ \ Read more\ \ In The News
\ \ December 12, 2025\ \ Bloomberg: Novi CEO on AI Driven Shopping Trends\ \ Read more\ \ In The News
\ \ February 23, 2026\ \ Harvard Business Review: AI Is Upending Marketing on Two Fronts by Stefano Puntoni\ \ Read more\ \ In The News
\ \ December 5, 2025\ \ Fast Company: ChatGPT will decide what Americans buy this holiday\ \ Read more\ \ In The News
\ \ December 12, 2025\ \ CNBC: AI tools could drive $263 billion in holiday sales. Walmart and Target are racing to get in\ \ Read more\ \ In The News
\ \ January 13, 2026\ \ FashionUnited: AEO, trust signals, and digital assistants: Adapting fashion brands to the new rules of AI shopping\ \ Read more\ \ In The News
\ \ July 22, 2026\ \ Press Release: Novi Launches New Integration to Flow AI-Optimized Product Content Directly into Syndigo, Helping Brands Accelerate Content Syndication\ \ Read more\ \ In The News
\ \ June 26, 2026\ \ eMarketer: How Ulta, Tapestry, and Stitch Fix are using AI to personalize shopping and redefine customer loyalty\ \ Read more\ \ In The News
\ \ June 25, 2026\ \ Retail Dive: How retailers are thinking about omnichannel in the age of AI\ \ Read more\ \ In The News
\ \ June 23, 2026\ \ Press Release: Novi Files Provisional Patent Application for AI Product Selection Intelligence System\ \ Read more\ \ In The News
\ \ June 23, 2026\ \ WWD: As Amazon Prime Day is Pegged to Break Records, Use of AI is Underpinning Sales\ \ Read more\ \ In The News
\ \ June 23, 2026\ \ Yahoo Finance: As Amazon Prime Day is Pegged to Break Records, Use of AI is Underpinning Sales\ \ Read more\ \ In The News
\ \ June 16, 2026\ \ Founder Brew: Startup founders on the lessons they learned from military life\ \ Read more\ \ In The News
\ \ June 10, 2026\ \ CEW: The Top Sources ChatGPT Considers When Recommending Beauty Products: Novi\ \ Read more\ \ In The News
\ \ June 10, 2026\ \ Fast Company: How AI decides which products consumers see\ \ Read more\ \ In The News
\ \ June 10, 2026\ \ Personal Care Insights: How AI recommends beauty products and what it takes to make the cut\ \ Read more\ \ In The News
\ \ June 10, 2026\ \ Beauty Packaging: Data from Novi Show What Sources ChatGPT Uses to Recommend Beauty Products\ \ Read more\ \ In The News
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\ \ September 2, 2026\ \ Measuring the Impact of Novi Optimization on AI Recommendations\ \ Read Post\ \ Blogs
\ \ July 16, 2026\ \ The Three Key AI Influence Signals\ \ Read Post\ \ Blogs
\ \ June 23, 2026\ \ Novi Prime Day Consumer Shopping Analysis\ \ Read Post\ \ Blogs
\ \ June 1, 2026\ \ How AI Interprets Pet-Safe Cleaning Products\ \ Read Post\ \ Blogs
\ \ May 27, 2026\ \ How AI Interprets Sensitive-Skin Cleaning Products\ \ Read Post\ \ Blogs
\ \ May 20, 2026\ \ How AI Interprets Non-Toxic Cleaning Products\ \ Read Post\ \ Blogs
\ \ May 14, 2026\ \ ChatGPT & the Rise of Reddit Sourcing\ \ Read Post\ \ Blogs
\ \ April 30, 2026\ \ How AI Interprets Functional Nutrition Product Categories: Functional Hydration\ \ Read Post\ \ Blogs
\ \ April 23, 2026\ \ How AI Interprets Functional Nutrition Product Categories: Targeted Nutrition GLP1 Specified\ \ Read Post\ \ Blogs
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\ \ September 9, 2026\ \ Analysis: How the Latest GPT Model Update Redefined Product Categories\ \ Read Guide\ \ Guides and Reports
\ \ June 18, 2026\ \ White Paper - AI Is Already Moving Your Products. Are You Measuring It?\ \ Read Guide\ \ Guides and Reports
\ \ March 23, 2026\ \ White Paper - Product Recommendation in Agentic Search\ \ Read Guide\ \ Guides and Reports
\ \ February 18, 2026\ \ Why Trust Signals Are the New Revenue Engine for CPG\ \ Read Guide\ \ Guides and Reports
%2520of%2520SEO%2520for%2520Consumer%2520Brands.avif)\ \ January 28, 2026\ \ The Rise (and Fall?) of SEO for Consumer Brands\ \ Read Guide\ \ Guides and Reports
\ \ January 12, 2026\ \ Research Report - The State of AI Shopping: Where GenAI Sends Shoppers\ \ Read Guide\ \ Guides and Reports
\ \ January 6, 2026\ \ How CPG Marketing Teams Can Organize For AI Shopping\ \ Read Guide\ \ Guides and Reports
\ \ December 15, 2025\ \ AI Shopping Guide for Marketers This Holiday Season\ \ Read Guide\ \ Guides and Reports
\ \ October 7, 2025\ \ White Paper - Trust Signals Are The New AI Currency GENERIC\ \ Read Guide\ \ Guides and Reports
\ \ May 8, 2026\ \ Webinar - From DTC to Reddit: Building a Digital Footprint That Drives AI Discovery\ \ See Webinar\ \ Webinars
\ \ Kimberly Shenk on the Shift to AI Shopping and What CPG Brands Should be Implementing Now\ \ Watch\ \ Video
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