Novi | Answer Engine Optimization (AEO) for Ecommerce Brands and Retailers

NOVI KNOWS how to get your products recommended.

The only AEO Platform that tells you what to change, where to change it, and why it matters.

Why Novi? Glad you asked.

~3x

Increase in traffic-to-purchase conversion rate.

26%

Increase in conversion from AI/Search traffic.

40%+ growth in AI audience.

3.4x

higher citation rate, final vs. first cohort

Beyond prompt chasing and brand visibility tracking.

We tell you what to change, where to change it, and why it matters.

How AI thinks.

Understand how AI interprets your products, category, and competitive set.

Why AI recommends certain products.

Measure recommendation performance and uncover what's driving AI's decisions.

What you should change.

Receive prioritized recommendations to improve product data, content, and distribution across your digital footprint.

Built for every stage of the product journey.

From early product strategy and category positioning to go-to-market execution and continuous optimization.

Product Innovation

Move through stage gates with confidence by testing concepts, claims, positioning, and product decisions.

GTM Launch

Find the positioning that makes your product relevant, differentiated, and easy to choose.

Optimizing in Market

Understand what drives visibility and recommendations across digital shelf and AI shopping and where to improve.

Understand What Drives Recommendations

See how AI evaluates your category and what determines which products get selected.

Change What Matters

Turn AI intelligence into specific actions that improve product discoverability and recommendations.

Optimize Across Channels

Put the right product information in the places AI models use to make decisions.

Not just another AEO Platform.

Novi is the only AEO platform that understands why AI recommends products, then turns that intelligence into optimized product data, content, and distribution.

Profound tells you what AI said about a limited subset of prompts.

ReFiBuy tells you to add data, but not why this specific data is critical or impactful for AI selection.

Lily AI tells you how to make content more machine-readable, but not what will drive recommendation.

Evertune tells you how to write for AI audiences, but not what makes your product competitive.

Scrunch tells you what AI can access, but not why it will choose you.

Let's get your products recommended in AI conversations every time.

Frequently asked questions

What does Novi do?

Novi is an AI Engine Optimization (AEO) solution that helps brands and retailers increase product recommendations across ChatGPT, Gemini, Perplexity, Claude, and other AI-powered shopping experiences. For several years, Novi has been a trusted product data partner to leading retailers and consumer brands, helping structure and verify the information that powers product discovery. The result is more AI recommendations, greater product discoverability, and stronger business growth.

How does Novi help products get recommended by AI?

Novi uses Category Intelligence to uncover how AI understands your category, evaluates products, and prioritizes recommendation signals. It then turns that intelligence into product-level optimizations across the digital footprint, helping products become more likely to be recommended.

How is Novi different from other AEO tools?

Unlike other AEO platforms focused on prompts and brand visibility, Novi is built around Category Intelligence. It reveals how AI understands categories, evaluates products, and makes recommendation decisions, giving brands a deeper, more actionable view of how to compete in AI-driven discovery.

Who is Novi for?

Novi is for eCommerce brands and retailers that want their individual products to be chosen by AI shopping systems. It’s built for teams responsible for product data, growth, and e-commerce performance, not just content or marketing analytics.